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Drive leads & sales - not traffic.

Get the right clicks, calls, and customers to grow your business.
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Paid Search Experts Since 2005

TopSide helps companies get the right online traffic to generate leads and ecommerce sales. We have proven tools and results for clients in many categories, especially businesses with multiple locations.

Google Premier Partner

Only select agencies who meet higher certification standards and demonstrate a commitment to client growth earn the Google Premier Partner status. Our clients get the benefits of exclusive resources. Some of these include account & technical support, product education & certifications, and more.

 

TopSide Media - Google Premier Partner 2024

“

I am very excited to announce Google’s new tiered premier badge program which provides further differentiation and benefits for our most valued partners, like TopSide Media. As a Google Partner, TopSide Media will have direct access to more resources from Google that will help drive forward their clients digital advertising strategies and meet their goals.

MARI SGoogle, Agency Development Manager
“

[The program] is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers

ALLAN THYGESENGoogle, VP Global Sales & Operations

Our Services

Pay-Per-Click / PPC

Get seen by customers who are looking right now on search engines for what you offer.

Display + Remarketing

Reach new customers and bring back previous site visitors with targeted ads and reminder offers.

Conversion Rate Optimization

Increase the percentage of website visitors that convert and take the desired action your company wants.

Local SEO

Increase search visibility for local businesses needing foot traffic and web traffic.

Social Advertising

81% of shoppers conduct online research before making purchases. Be where your target customers are.

Analytics + Call Tracking

See what’s working, what’s not and where to improve.

Better Digital Intelligence

We combine paid search, call tracking, and conversion optimization methods to get more results from ad spend and help our clients grow. Everything we do is driven by data – so you can be confident about getting the best return on your investment.

Drive Measurable Results

Get anytime access to your campaigns to see how they are performing. We provide you with downloadable reports and a personalized dashboard so you can get all the data you need. We provide customized reports monthly or more frequently if needed. Everything we do is 100% transparent.

Optimization and Analytics

Data analytics is key in developing successful online marketing campaigns. Integrating Google Analytics with CallSide® phone tracking provides additional insight into offline activity and a better understanding of what makes customers convert.

What Clients Say About Us

  • For several years we attempted to monitor our Google AdWords productivity ourselves. We really didn’t know how to go about maximizing our online exposure while limiting our monthly cash outlay…Ever since we started using Topside Media’s services we’ve been extremely pleased with their service…Our business has increased dramatically since they took over our web based advertising. I know as the company owner that our web based advertising dollars are being spent more efficiently and producing a greater return since we’ve hired Topside.

    “
    Derek B.
    President, Home Improvement Services

  • TopSide Media has always given me and my account the personal attention that I require. In addition, the Internet division of my company has expanded largely because of the skills and creativity of TopSide staff.

    “
    Anissah M.
    Marketing Director, Web-Based Financial Services

  • Our firm has used TopSide Media to plan, create, manage, and evaluate our permanent Google AdWords campaign. The results have been spectacular.

    “
    Michael A.
    Principal, International Law Firm

Meet the Leadership Team

Gary W.

Founder, President
Campaign Builder. Cycling Enthusiast.

Structures campaigns as meticulously as he restores vintage bicycles. Cycled through Ireland, Scotland, France, New Zealand, and across the US. Scientist-trained but never wanted to work in a lab. Founded TopSide in 2005 after falling in love with PPC. Believes pinball is a contact sport.

Jose G.

Chief Digital Marketing Officer
Spreadsheet Wizard. BBQ Brisket Critic.

Stays on top of ever-changing algorithms and technology. Uses his wicked aerospace engineering skills to create proprietary optimization and reporting tools. Silently judges people who dress their pets in clothes.

Jackie C.

Sr. Digital Marketing Specialist
Marketing Strategist. Lipgloss Evangelist.

With a degree in advertising, she uses her direct marketing agency and tech experience to optimize campaigns and identify growth opportunities. Enjoys digging through data to uncover valuable customer targeting information. Landed here because Gary promised to fix her bike.

News

February 2, 2021

Discounting and promotions for Products or Services: Why, When, How Much & Related Pitfalls

This is the second in a three-article series on business basics and digital advertising. In this article, we will apply principles learned from our sales experience before and after launching...
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January 4, 2021

Avoiding Business Math Blunders: Introduction to Markup, Margin, Return On Ad Spend (ROAS)

This is the first article in a three-part series on business basics, and how the apply to digital advertising. When we began our agency in 2005, some of the best...
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December 16, 2020

Search Advertising Tactics: Traffic vs. Ad Budget Checklist for New Topics

This post is about a geeky — but important and often overlooked — tactical aspect of PPC management. Rarely do advertisers have unlimited ad budgets, even if they get a...
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